Use Of Language In Music Press

Colloquialism: He use of informal everyday language Examples include: 'nuff said, init, ain't, coz, kool'
Informal/Slang: Wicked! the newz.


Metaphor: Describing something as something else. Examples include swag, Treasure chest. The effect of which associates those qualities with what you are describing.


Adjective: Describing a noun, wicked band, awesome gig.


Adverb: Describing a doing action (Verb), music playing loudly, audience roared excitedly.


Pun: Play on words - joke Tatt's all folks (Article about tattoo's)


Fact: How many fans there are, record sales, forthcoming releases.


Opinion: The atmosphere was electrifying, four stars out of five.


I will definitely apply these techniques to my feature page because my target audience is males aged 17-23 who may relate to this particular language, making one feel at home with the magazine, instead of reading an advance set of paragraphs for e.g. an article in the 'Economist' who target audience is the complete opposite to mine.